How to Stand Out with AI-Generated Content
- Natasha Tatta
- Oct 15
- 8 min read
The Paradox of Creative AI
Artificial intelligence has inevitably democratized content creation. In just seconds, anyone can now draft an article, design a newsletter, or launch an ad campaign using tools like ChatGPT, Claude, Gemini, or Perplexity. This technological breakthrough, which makes it easier than ever to produce AI-generated content, may at first seem to unlock creativity and speed up the work.
But this revolution comes with a trade-off: standardization.
The same prompts lead to the same structures, the same phrasing, the same polished yet interchangeable tone, resulting in a sea of sameness where posts blur together, emails sound alike, and websites read like replicas of one invisible template.
This paradox of so-called “creative AI” reveals an uncomfortable truth: content is now more accessible than ever, but also less distinctive.
And where everyone is competing for just a few seconds of attention, that uniformity comes at a cost: the loss of identity.
The Symptom: AI-Generated Content That Falls Flat
Take a look at your LinkedIn feed, your inbox, or even the ads that follow you from one site to another, everything feels oddly familiar, doesn’t it?
Posts that read like copy-and-paste clones, filled with the same vague buzzwords: synergy, impactful, inspiring, revolutionary, pioneering, innovative, and the list goes on.
Cold emails that all sound identical, where the only thing that changes is the [Name] variable .
Videos starring the same polished avatars, perfect in tone but completely devoid of emotion.
This emotional uniformity gives the impression that everything has already been said, seen, and read. Yet the problem isn’t that AI lacks originality, it’s how we use it!
👉 Garbage in, garbage out. 👉
In other words, the quality of content depends directly on the quality of your thoughts, context, and the intention behind your content.
When you ask an AI to “write an article about the benefits of remote work” without adding your own perspective, company culture, or brand voice, you end up with a text that’s universal, and therefore, impersonal.
AI merely imitates the average web. To create content that truly resonates, you need to give it something human to amplify, like a vision, an experience, a way of seeing the world.
Inspiration doesn’t come from trends; it comes from lived experience, from the small details that shape our unique perspective.
Sometimes, all it takes is to refocus on yourself and what surrounds you. To bring back a sense of soul to your content, something no machine can truly replicate.
The Cause: The Universalization of AI Tools
We’re living in an era where everyone, quite literally, has access to the same digital brain.
Whether it’s ChatGPT, Claude, Gemini, Mistral, or any other model, these AI engines draw from similar datasets and operate on comparable principles.
It’s a remarkable form of equality in access, but it also creates a uniform starting point.
Without a clear strategic vision, the temptation to delegate thinking to the machine becomes hard to resist:
“Write a LinkedIn post about productivity. Craft an engaging introduction for a newsletter.”
The outcome? Well-crafted, easy-to-read texts, perhaps even SEO-optimized, yet completely devoid of personality.
AI has no mission, no conviction, no lived experience. It can’t stand for a cause, embody a voice, or convey a company’s culture, unless you feed it those specific (and ideally unique) elements.
The problem isn’t the machine. The problem lies in the lack of context, tone, and intention in the prompts we give it.
It’s a bit like handing a Stradivarius violin to someone who only knows one tune. The sound may be beautiful, but the music will remain monotonous.
The Turning Point: The Economy of Taste
A concept that emerged several years ago, the economy of taste highlights a profound shift in how companies create value.
Take Apple, for example. Much of its success comes from the design and ergonomics of its products, proof that a brand’s ability to capture good taste has become a key driver of success.
According to Christian Barrère, Professor Emeritus at the University of Reims, we are witnessing a genuine reversal of economic logic:
“The economy of taste replaces the utility-driven exchange based on meeting a need with an aesthetic value proposition — an offer that is, by nature, entirely subjective.”
In other words, within this economy of taste, a product’s value no longer depends solely on its utility but on the emotion, the beauty, and the pleasure it provides.
The act of buying has become a cultural and social experience, a way of expressing who we are, what we love, and what we perceive as “beautiful.”
As algorithms now produce at the speed of light, taste, authenticity, and coherence are emerging as the new currencies of value.
Taste can’t be taught to an AI.
It’s a subtle blend of experience, sensitivity, curiosity, and human vision. The very things that make us say, “this text has style,” “this brand has a voice,” or “this message speaks volumes to me.”
The brands that stand out are those that:
Codify their identity, their values, tone, mission, and both verbal and visual language, and pass it on to their AI tools.
Use AI as an amplifier of their company DNA, not as an impersonal generator.
Cultivate a brand aesthetic that is consistent and emotionally sincere, where the audience can sense a human intention behind the message.
Differentiation no longer comes from what you produce, nor even who you are, but from how you express it.
In an era of cloned content, the most powerful strategy isn’t to produce faster, but to produce better — or differently — by embedding a narrative, cultural, and emotional imprint that’s nearly impossible to replicate.
We now live in an economy of taste, where the value of content is measured less by its quantity than by its personality.
To illustrate this idea, I took the experiment a step further by creating a few videos with Sora, OpenAI’s video generator.
The inspiration came from something simple — a typo, a missing letter.
The video was done using my own avatar, blending technology with a touch of personal creativity.
This almost uncanny realism shows just how far AI tools have evolved, and yet, how imagination, emotion, and lived experience remain at the heart of what makes content truly unique and authentic.
How to Escape the Sea of Sameness
The good news is that it’s absolutely possible to stand out, even in an ocean of AI-generated content. It’s not about ditching the tools, but about taking the wheel.
AI can become a powerful ally, as long as you use it to express your identity, not dilute it. Here are four key steps to help you do just that.
🧭 Define Your Audience (and Truly Understand Them)
Before you create any content, you need to know who you’re speaking to. Your audience isn’t a homogeneous block, it’s made up of real people with specific needs, interests, emotions, and motivations.
Start by gathering the signals already available: comments, customer reviews, surveys, social media posts and comments, and email interactions. Then, let AI help you decode them.
“Summarize the main needs and frustrations expressed in our online store’s customer reviews.”
“What do our most loyal customers have in common?”
In just a few minutes, you can get a detailed portrait of your audience, their expectations, vocabulary, and pain points.
In marketing, this is known as social listening, the ability to capture what people are saying, sharing, and feeling about a given topic.
Not long ago, this kind of analysis required hours of manual monitoring across social media, forums, and customer reviews. Today, AI can automate that process, spotting recurring themes, identifying associated emotions, and extracting trends in the blink of an eye.
It turns what used to be a time-consuming task into an instant strategic advantage.
📝 Create a Style Guide
Knowing who you’re talking to is important. But knowing who you are matters even more.
A style guide isn’t just for large corporations, it’s a living document that defines:
Your tone of voice (professional, approachable, humorous, bold, etc.).
Your core values (innovation, transparency, authenticity, connection, etc.).
The expressions you prefer, and those you want to avoid.
Your visual and narrative positioning.
This document becomes your compass for consistency. Integrate it into your AI tools, for example, upload it to ChatGPT, Claude, or Mistral as contextual or system information.
That way, every piece of content generated, whether it’s an article, a social media post, or an email, becomes a natural extension of your brand voice.
🔮 Generate Concepts, Not Filler Content
Once your brand, professional or personal identity is clear, it’s time to create, but not just anything.
Instead of asking AI to “write an article about 2026 marketing trends,” root your request in your story and your values. Flat prompt:
“Write an article about the impact of AI in marketing.”
Enriched prompt:
“Considering our positioning as an ethical and sustainable company, write an article about how AI can make marketing more responsible and human.”
The difference? The second prompt gives AI direction and purpose, turning a generic response into meaningful content.
Of course, you can take this even further by adding more context and detail. Use AI as a creative partner, not a text machine:
“Suggest three original campaign angles based on our core message: making technology simple and accessible for everyone. Give me five article ideas inspired by our values of transparency and innovation.”
This approach helps you build a bank of inspired ideas instead of a stream of lifeless, interchangeable text.
🧠 Build a Cohesive Content Strategy
Even the best message loses its impact if it isn’t delivered in the right place, at the right time.
Identify the key platforms where your audience is most active like LinkedIn, YouTube, Instagram, Reddit, TikTok, or even niche forums.
Then, adapt your format and tone to each channel:
A short video to grab attention.
A long-form article to dive deeper into a topic.
A Reddit reply to build trust.
A newsletter to nurture relationships.
Measure and adjust. AI can help you analyze reactions, test different versions of your content, and suggest optimizations based on your goals and context.
The key is intention before production — creating less, but better. That’s what turns AI from a content factory into a strategic amplifier.
The Future of Marketing in the Age of AI
We’re witnessing an unprecedented shift. The rules of marketing are no longer dictated by search engines, but by conversation engines.
Consumers no longer type “best cordless vacuum 2025” into Google, they ask ChatGPT, Perplexity, or Gemini. And these models don’t rely on your SEO metadata, but on the meaning and perceived relevance of your content.
This changes everything:
Traditional SEO evolves into GEO (Generative Engine Optimization).
Authentic storytelling now outweighs keyword lists.
Brands must build a conversational identity, one that’s clear, credible, and consistent..
Businesses no longer need to talk to their customers — they need to converse with them, through AI.
The brands that will thrive in this new paradigm won’t be the ones producing the most, but the ones creating resonance. They’ll understand that AI isn’t a substitute for creativity, but a catalyst for clarity, coherence, and trust.
Giving AI a Human Face
AI can generate anything: text, images, ideas. But it can’t feel, or believe in what it writes. That’s where we come in.
The difference between ordinary writing and meaningful content doesn’t lie in the tool, but in the intention, precision, and sensitivity we bring to it.
When you infuse your values, tone, and vision into your prompts, AI becomes an extension of your identity, not a filter. And by daring to experiment, by letting your imagination flow, you uncover what these tools are truly capable of.
Even failed tests, detours, and surprises are part of the creative process, and they’ll always be better than settling for a lifeless copy-and-paste.
✍️ If you’re looking for AI-generated content refined by a professional linguist, I can help you strike that perfect balance between technology and authenticity. Get in touch: bonjour@infoiaquebec.com 💼
Everyone has access to the same tools, your uniqueness is your greatest competitive advantage!
Natasha Tatta, C. Tr., trad. a., réd. a. A bilingual language specialist, Natasha pairs word accuracy with impactful ideas. Infopreneur and Gen AI consultant, she helps professionals embrace generative AI and content marketing. She also teaches IT translation at Université de Montréal..
🌱 Each Google review is like a seed that helps Info IA Québec grow. Leave us a review and help us inform more people, so AI becomes accessible to everyone! ⭐⭐⭐⭐⭐ Clic here
