Video has become the dominant format across almost every digital platform: YouTube, LinkedIn, Facebook, Instagram, TikTok, online courses, internal communications, and more.

Everywhere you look, video captures attention, explains ideas faster, and drives stronger engagement.

The challenge isn't the demand—it’s production. Filming, editing, adding subtitles, adapting formats, and publishing all take time, skills, and often a significant budget, but since recently, a new generation of AI video tools has been radically changing that reality.

Their promise is simple: create professional-grade videos without a camera, without complex editing, and sometimes without ever appearing on screen. For content creators, writers, trainers, and businesses, these tools are quickly becoming powerful drivers of productivity and new revenue opportunities.

What are AI video tools actually used for?

They make it possible to automate and streamline video creation from text, articles, newsletters, or long-form videos, among other formats, without a camera or advanced editing skills.

Essentially, AI video tools help create ready-to-publish videos quickly, repurpose existing content into short, social-friendly formats, and increase visibility on platforms like YouTube and social media, all while reducing production time and costs.

Here are five AI video tools that clearly stand out and show just how much artificial intelligence is reshaping the way content is created.

Fliki, narrated videos

Fliki targets a specific but rapidly growing audience: content creators who want to produce videos without appearing on camera. The workflow is intentionally simple. You enter a script, select an AI voice, and the platform automatically generates a complete video with visuals, transitions, and background music.

Fliki has gained particular traction in the world of automated YouTube channels. Many creators use it to launch and manage multiple channels at once, often in educational, informational, or motivational niches.

Book summaries, concept explanations, historical facts, or inspirational quotes are all well suited to this kind of scalable, repeatable format. Fliki doesn’t replace deeply human, expressive narration, but it does make it possible to quickly test ideas, publish at a high frequency, and produce content at scale without heavy production infrastructure.

Lumen5, turning written content into video

Lumen5  targets a different audience: writers, bloggers, marketing teams, and newsletter creators. Its strength lies in automatically transforming written content into videos that are ready to publish.

A blog post, Medium article, or newsletter can be imported, analyzed, and converted into a structured video sequence complete with visuals, animations, and captions. The goal isn’t to create a cinematic production, but a format optimized for social media, one that extends the lifespan of written content.

From a business perspective, the value is obvious. Companies are investing more and more in video, while many already sit on large volumes of underused written content. Lumen5 makes it possible to turn those texts into video assets or consistent branded materials, without starting from scratch.

Synthesia, the AI avatar as a spokesperson

Synthesia takes the concept a step further by completely replacing the camera with an AI avatar. Starting from a simple script, the platform generates a video in which a virtual presenter speaks directly to the camera, with increasingly realistic lip-sync and visual rendering.

Synthesia is especially popular in corporate environments. Internal training, HR videos, product demos, multilingual communications, and more can all be produced quickly in a personalized, visually consistent format that’s easy to update.

For freelancers and agencies alike, Synthesia also opens the door to new service offerings. Some professionals now deliver ready-to-use presentation videos or training modules without recording a single real take. In this context, the value shifts toward scriptwriting, instructional design, and message structure rather than on-camera performance.

Pictory, video editing... without the editing

Pictory addresses a very practical problem: the lack of time for video editing. Starting from a blog post, a script, a PowerPoint presentation, or even a long-form video, Pictory automatically generates short-form videos tailored for social media.

The tool is especially popular with businesses and creators who already produce long-form content but struggle to repurpose it effectively.

A webinar, interview, or conference can easily be turned into a series of short clips, each highlighting a key takeaway. Pictory fits squarely into a growing trend: content repurposing. Instead of constantly creating more, the focus shifts to making better use of existing content and multiplying touchpoints with the audience.

Opus Clip, intelligent highlights extraction

Opus Clip focuses on a very specific use case: automatically identifying the best moments in a video. The tool analyzes filmed podcasts, interviews, conferences, and other live events to detect the most engaging segments and turns them into short, captioned clips ready to publish.

Tools like this have become essential in the age of short-form content. A single long video can now generate dozens of clips for TikTok, Instagram Reels, or YouTube Shorts. What once required hours of reviewing and editing can now be done in just a few minutes with Opus Clip.

A lasting transformation of video content

Together, these five tools illustrate a deeper shift. Artificial intelligence isn’t replacing human creativity, but redefining where value truly lies. Technical execution becomes secondary. What matters most now is the idea, the message, the structure, and the distribution strategy.

For writers, content creators, and businesses, AI-assisted video is no longer a novelty—it’s an accelerator. It makes it possible to produce more content, at higher quality, and at greater speed, while opening up new opportunities for reach and visibility. The real challenge is no longer how to create a video, but what to say, who to say it to, and why. Subscribe to the newsletter for more AI insights, delivered every week.

Natasha Tatta, C. Tr., trad. a., réd. a. A bilingual language specialist, I pair word accuracy with impactful ideas. Infopreneur and Gen AI consultant, I help professionals embrace generative AI and content marketing. I also teach IT translation at Université de Montréal.

🌱 Each Google review is like a seed that helps Info IA Québec grow. Leave us a review and help us inform more people, so AI becomes accessible to everyone! ⭐⭐⭐⭐⭐ Clic here